Writing for My Audience

Know your audience, they say, in all of the “How to Write” essays and websites; then you can successfully market your books to that audience.  But my audience keeps changing as I write.  I tend to hop from humor, to poetry, to essays.  My styles and subjects vary widely.

There is the horse-people audience; where I can reach out to our commonalities and our love of horses.  My humorous memoir about living with horses sells best in a local tack shop.  

There is my home-town audience.  When I had a reading in my hometown of Blaine, Washington, I shared about what the town used to be like when I kept my horse in our back yard.  I pointed out that the current grocery store location used to be a big hay field where one of my stories occurred. 

When I had a reading in a Coeur d’Alene, Idaho, bookstore, I shared some of the humor from my book, and focused on the broader audience’s common love of animals, and what animals teach us.

Another time, when I joined a panel with more literary-style poets and writers, I read a short prose piece from my book, to better illustrate the many ways of writing about animals, and how our relationships with animals can be used as metaphors for other things.  I also reached out to a more literary audience when I shared information on my short collection of fire poems in Triple 23.  Poetry readers are yet another audience that can be different than humor or memoir readers.    

I can’t decide if my eclectic writing style is a blessing or a curse.  If I only wrote humor, I could market that humor and immediately jump into writing another similar book.  Yet the poems and essays in my brain want to be written and heard, too.  Recently I saw writing described as “an expensive hobby” where only a relatively few writers make a lot of money.  I’ve decided to embrace that idea.  My hobby of writing is a second expensive hobby after my hobby of horseback riding. 

Like jumping my horse over fallen logs in the woods, I jump from audience to audience as my writing proceeds.  Just as I explore different riding disciplines with my all-around horse, I explore different writing disciplines.  I will be the all-around writer and rider.  When mixing Western and English styles of riding, I use the term “Wenglish”.  When I’m writing humor, essays, and poetry, I need a new term.  Maybe “Hum-ess-try”?  How about “Po-ess-um”?   Oh, that last word can be condensed to “possum”!  I think I need to write a poem about opossums. 

[photo credit pexels.com]

Another Published Article in Mary Jane’s Farm Magazine

Mary Jane’s Farm magazine once again was kind enough to publish an article of mine: Overalls Beat All, p. 29, in the June-July 2024, issue. This issue is on newsstands now. I hope you enjoy the magazine.

I can’t share that article from the current issue yet. Instead, I’ll share my last article, Feeling Her Oats, that was published in the April-May issue of Mary Jane’s Farm magazine. The theme for that “Keeping In Touch” section of the magazine was “Pony Up”.

Feeling Her Oats

The phrase “pony up” means to make good on a debt. However, as a horseperson, I focus on the word “pony.” To me, pony up means to mount up and ride. It reminds me of other sayings that started with horses, or that can apply to horses. Such as, “Don’t look a gift horse in the mouth.” This phrase originates from the fact that you can tell a horse’s age by looking at the wear on its teeth. Generally, only old horses are given away, so don’t look if you don’t want to know. Don’t ask if the gift is too good to be true. Young horses are expensive; you need to pony up substantial money for a good young horse.

Another phrase is “Don’t go against the grain.” I was taught to brush a horse with the grain of the hair, following the growth along the neck, over the back, and then dipping where the hair turns down in front of the flank. You brush with the grain because if you brush the wrong way, it may tickle the horse. And a ticklish horse may surprise you with a kick.

Paper has a grain. Paper tears and folds more easily in one direction than the other. The grain of the paper comes from the way the wood fiber was laid down when the paper was made. Wood has a grain, too. If you are carving, or even just whittling, the flakes will come off smoothly in one direction, while in the other direction, they will break off in jagged chunks. Always follow the grain of the wood with your knife, and always whittle away from you. I know this; my family usually cringes when I pick up a sharp knife. This reminds me of another saying: “A dull knife cuts worse than a sharp knife.” I have the scars to prove this.

Sand has grains. Sand grains flow with gravity, or with the wind. The tiniest grains can make a large dune. Just like the tiniest effort can make a change in the world. Rice is a grain, but in that case, you need to “separate the grain from the chaff,” or focus on the important stuff. Then there is salt: “Take that with a grain of salt.” Don’t always believe what you hear. Or better yet, don’t believe something unless it comes “straight from the horse’s mouth.”

Oats are also a grain. A horse that is “feeling its oats” is very rambunctious, as if it had sugar for breakfast and is full of energy. Sometimes, if a horse is feeling its oats, the rider gets dumped. Then the expectation is to “get back on the horse.”

I tried this recently, after an unplanned dismount. I insisted on finishing the ride because I follow through on commitments. But then I felt my injured hand swelling up inside my leather glove and the pain got worse. When I saw the lumps on my wrist, I decided that getting back on the horse was overrated. After a visit to the doctor and a diagnosis of a broken bone, I relearned another old saying: “Rest is the best medicine.”

Unfortunately, a rest for me means a rest for my horse. When I finally get back to riding again, he is likely to be feeling his oats. Hopefully, the next time I pony up, I will stay in the middle of the saddle and won’t need to revisit getting back on the horse. I am optimistic that instead, we will be calmly putting one hoof in front of the other and riding off into the sunset.

[Photo Credit pexels.com]

May 10 is Buy a Horse Book Day

May 10 is International Buy a Horse Book Day. I have so many horse books in my collection, and have read so many over the years that it’s hard to pick a favorite. But I really like Jane Smiley’s fiction books: Horse Heaven, and Perestroika in Paris.

Of course, you could celebrate this wonderful day by buying my humorous memoir, Riding Lessons, Things I Learned While Horsing Around. If you would like a signed copy, and you’re within the U.S., I’ll provide free shipping through May 16. Send me an email to m.eames.writer@gmail.com and we’ll figure out the details.

Otherwise, you can request the book through a bookstore, or purchase the paperback book or Kindle ebook on Amazon at this link: https://a.co/d/9UTMcNb

Tell me about your favorite horse books! And happy reading!

A Podcast Interview on Authors Over 50

I was interviewed on Julia Daily’s podcast, Authors Over 50. It was like talking to an old friend. I hope you enjoy the interview about my first book, Riding Lessons, Things I Learned While Horsing Around, and my writing life and process in general. It is on youtube, and you can find it on the links below, or look for the Authors Over 50 podcast on Amazon Music, Spotify, Apple Podcasts, or Google Podcasts.

https://youtu.be/_rfL-2_DXYI